Website 101
Vibrant Press applies the right tools for the job – no more, no less. Making sure your website is built solidly from the ground up is my number one priority.
After a careful assessment of your goals, resources, and timeline, together we’ll create a roadmap for your project. Before one line of code hits the screen, you’ll have a clear idea of where we start and how we’ll finish. Along the way, all your questions will be answered thoroughly and confidently.
Services
Your website’s design reflects your brand, style, and personality. Big and Bold? Simple and Clean? Somewhere in between? Vibrant Press makes sure your message connects to your audience through the design of your website. I’ll pay attention to every pixel on the page.
- Logo
- Color Palette
- Layout
- Images
- Graphics
- Icons
- Clear Navigation
- Mobile Friendly
- Fast Loading Pages
Make every single word count. Lengthy paragraphs of text will turn away visitors in a heartbeat. Articulate your message clearly. Speak to your audience with authority and conviction. Let your passion shine! Vibrant Press excels at delivering well-crafted copy to your site’s visitors.
- Concise Messaging
- Clear Calls to Action
- Checklists
- The Right Fonts!
- Readability
- Search Engine Friendly
- Descriptive
- Informative
- Authoritative
SEO, or Search Engine Optimization is the process of making absolutely sure everything on your website is visible to search engines (e.g. Google, Yahoo). Well executed SEO is crucial to your website’s online visibility. Vibrant Press will make sure every page on your site is optimized.
- Page Titles
- Heading Titles
- Keywords
- Meta Descriptions
- Image Tags
- Internal Links
- Microdata
- No Follow Tags
- Analytics
Your website has a job to do. Perhaps several jobs. At Vibrant Press, my job is to make sure all of the features and moving parts of your website play nicely with each other. As your needs change, I’ll make sure all of your site’s features continue working together in harmony
- Ecommerce
- Blogging
- Forms
- Calendar / Events
- Scheduling
- Social Media Integration
- Video Content
- Forums / Classifieds
- Live Chat Services
Regardless of the scope of our project, all work will be completed to web standards, best practices, and proven technologies. I know that getting it right the first time can be the difference between success and failure. Your website needs to reflect your message, reach your audience, and perform its functions consistently.
I employ the best tools possible: solid design, a concise message, clear calls to action, fast performance and straightforward SEO. Let’s level the playing field for your online presence wherever you do business – local, regional or worldwide.
Which Platform?
Your website’s platform is similar to a building’s foundation. The construction, strength, and building material all play a significant role in the longevity and structural integrity of your website.
Choosing the best platform for your website pays long term dividends, reduces costs, and generates the results you want.
We hear a lot about WordPress. Ecommerce platforms rise and fall. What about Squarespace? I hear that’s easy to use…
- Is your website an ecommerce site?
- Do you want to be able to manage your own content?
- Did you see a cool ad and say, "Hey, that's what I want!"?
- Is this all Greek (geek) to you?
The options get endless and the rabbit hole a little deeper...
Vibrant Press offers a clear path to some of these most basic questions. Based on your immediate and long-term goals, resources and skillset, we will formulate a solid game plan for choosing the best platform with no hidden surprises, every step clearly spelled out and executed. The result – you pay less in time, money, and frustration getting to your goal and doing what really matters – building your business.
Dependable Support
As our digital world evolves, are you keeping pace and providing the best experience for your site’s visitors? Keep in mind, bleeding-edge technology can makes things messy, depending on who is wielding the sword.
Vibrant Press takes advantage of proven technology applied at the right time. I do my homework. I test and play with tools and applications in my own studio before it reaches your project. I listen to what others are saying. I pay attention.
The result? I strike a balance between current best practices and innovation while doing my absolute best to future proof your website. Keeping pace with evolving technology doesn’t mean needing to reinvent the wheel every two years. Let Vibrant Press be your resource for staying current with technology. I work efficiently and with the highest standards. Remember, play time fuels the passion. I’m passionate about what I do and it shows.